Category: Marketing
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One Prompt to Rule Them All
As a fractional-exec – I get to do some fun exercises. One of my clients asked me to do an introductory training session on chatGPT for them. As part of that project, I decided to try and write a prompt that could be copy-pasted for easy use, but also one that trained the end-users on…
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The Art of “Editing, Not Authoring” – A Guide to Effective Problem Solving and Communication w/ ChatGPT
One of the most important pieces of advice that I give to people I mentor: Your boss is overwhelmed. Do not go to your boss with just a problem. You are going to add more pain to your boss. Instead, bring 3 potential solutions to your boss and let them “EDIT NOT AUTHOR.” It turns…
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a data-led framework for reporting & organizational alignment
TLDR: This is a framework that I have deployed in the past. By embedding thoughtful dashboards & data directly into employee’s day-to-day activities it allows for a unified organizational understanding and informed decision making. the two types of dashboards: informational & research-analytical It’s important to understand that dashboards can serve two distinct purposes. When I structure embedded informational dashboards,…
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Building a marketing process through a checklist
Years ago I did a presentation on The Checklist Manifesto, by Atul Gawande. I bought 100 (or so) copies of the book and gave them away to audience members. It is tied for my most recommended book. https://www.youtube.com/watch?v=eN2NJ0_u_TwChecklists for Maintenance One of my clients asked me to focus on helping them create a marketing process for…